Betty

In contrast to fair trade, which provides fair working conditions for everyone involved in the trade chain, which includes farmers, and is managed by an independent standard - GOTS. Ethical manufacturing takes care of manufacturers engaged in the production of items from synthetic materials such as recycled polyester and maintains fair and healthy terms of employment.

handcrafted products become personal with an emphasis on quality craftsmanship. The clothes, shoes, and accessories produced in this value strengthen the connection between the clothes we wear and the people who created them. They increase the appreciation for craftsmanship in traditional methods. Handmade production is limited and is therefore considered environmentally friendly.

Recycled fabrics are items made from stock of unused dead fabrics that are turned into waste, mostly by large fashion houses. Using these fabrics and keeping them from becoming waste makes these items amazing for you and the environment. Another way to use recycled fabrics is through the use of recycled nylon fabrics. These are made out of fishing nets and plastic bottles and are used to make swimwear and activewear. So, you can buy a new product without using a new resource.

Sustainable fashion is a movement of brands that produce collections using eco-friendly materials. The meaning of the term sustainable is broad and is not only characterized by the use of biodegradable natural fabrics but refers to the use of diverse fabric materials to prevent overuse of a particular resource. Here you will find items made of Merino Wool, Tencel, Hemp, Bamboo, Silk, Soy and more. Sustainable also refers to the way fabrics are dyed, today many brands use low-impact paint and color alternatives produced in existing pigments in nature.

Invest in women. It is extremely important to let women serve in key positions and allow them to make decisions that can affect us all as a society. In our opinion, the fashion industry is no different from any other field and therefore we see a right to encourage businesses run by women or a business where most of the employees are women.